I bet you think there is typo in this post and I mean 2023… No, I don’t. What I mean is – now is the time to be planning images to use in your business when you are approaching Christmas 2024 – if Christmas is highly relevant to your service-based or product-based business. Why? Because, now you are likely to have your office/ home [ read more ]
All professions have language that is specific to their work. Photography is no different. Probably, unlike some professions, much of the public know some of the terms used, and assume they understand what they mean. 11 of the more common photography terms, that you learn about when starting out: Aspect Ration – When you want to print images that you’ve taken, you need to know [ read more ]
Being able to collaborate in business is wonderful when it works well, and over the last year, I’ve started to collaborate with someone from my business network, Lewis Kidd, of Sims, Parker & Kidd who runs a drone business. I was contacted by a prospective client, who had come across my website, loved my photography and said she wanted to use me rather than [ read more ]
Like most other businesses, sculptors need to have professional images, to be able to promote their works of art. However it’s difficult to get wonderful pictures to showcase that work accurately either online, or in a brochure. If a would-be client cannot get to their studio in person, or see an exhibition of their work in person, how can they get a ‘feel’ for [ read more ]
If you go to your local supermarket or newsagents, you’ll be able to buy a copy of the August edition of Woman and Home, Feel Good You Magazine. Why you might ask? Well, there you will see some of my own photographs as part of a substantial article which demonstrates the power of excellent professional photography. If you want a sniff of national media [ read more ]
Obviously, as a photographer I have thousands of photos that I’ve taken for different types of businesses, occasions and events. When I am networking for my own business, I regularly share images I’ve taken to illustrate the types of images I take; the different types of clients I work with; the different types of professions I work with, and lastly but not least, I’m [ read more ]
People will make up all sorts of reasons why they don’t want a professional image done for their business. Although you cannot actually put an amount of ROI of having professional photos taken, in terms of your visibility and recognition, and being marketing-ready, having that photoshoot is well worth it. And yet people put off having photos taken and come up with loads of [ read more ]
Much of the photography I do is about products, and continuing from last month’s blog about e-commerce photography, mostly shot against white backgrounds, I want to talk about ‘Product Placement’ photography, which is all literally placing a product in real life setting to ‘showcase’ the product. Companies can spend a fortune on their marketing projects, and photography for websites, and also on adverts which [ read more ]
Many, many businesses sell their all or some of their products online, and when your clients/customers go onto your website, you want them to be ‘wowed’ by the images of your products – don’t you? Too many companies rely on amateur shots, taken on a smartphone or tablet and then wonder why their competitors get more sales. Often the quality of the product image [ read more ]
Capturing an event on film is an important job. The event organisers want to show people who were unable to attend what they missed; show other clients and potential clients what can be organised, and how well it went. These images showcase the quality of an event and helps an organiser attract attendees to any of their future events. It’s all part of their [ read more ]
